By BUILDER Magazine Staff. Why it worked: Semi-custom homes allow buyers to pick and choose without going through the long and sometimes fearful process of building a custom home.

  • Polo Builders will move walls and "almost anything else a customer wants so they get exactly what they want in their home."

  • Only 22 lots create the feeling of a private enclave, another way to offer the sense of a custom home without really being one.

  • Details--42-inch-high kitchen cabinets and six-panel doors are standard features that create a sense of luxury.

  • Regional Spring Hill Mall is a five-minute drive away. The Metra commuter line delivers express riders to Chicago in just over an hour.

  • Located in the Fox River corridor, a popular recreational area in the Chicago metropolitan area. Project Credits:

    Project: Falcon Ridge, Carpentersville, Ill.; Sales started: January 2002; Sales through July 2002: 18; Units planned: 22; Price: $275,990 to $313,990; Unit size: 2,195 to 2,500 square feet; Developer/Builder: PoloGroup Builders, Villa Park, Ill.; Architect: Group Arcreo, Chicago