Why it worked: An alley-loaded plan in a house of this size and price is new to the marketplace. The designs respond to data gathered at focus groups with buyers and potential buyers who said that they longed for homes more like the ones in which they grew up.

  • The homes have the three-car garages that the market demands, but the rear-loaded configuration preserves the character of the streetscape.
  • Heretofore, Brookfield Homes had only used alley-loaded plans in entry-level houses. This is its first try on a standard 50-by-100-foot lot.
  • The large, family friendly plans feature plenty of open living space as well as high bedroom counts. A wide range of customization options allows buyers to add flex spaces to the plans
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  • Buyers were eager to get in the ground floor of a new master planned community.
  • Brookfield managed to offer competitive pricing in this crowded market. Prices start at $468,900.
  • Project Credits

    Project: Amherst at 4S Ranch, San Diego; Sales started: October 2001; Sales through June 2002: 64; Units planned: 80; Price: $487,500 to $506,400; Unit size: 2,901 to 3,377 square feet; Builder: Brookfield Homes/Riverside division, San Diego; Architect: Case Group Architects, Solana Beach, Calif.; Landscape architect: Land Concern, Santa Ana, Calif. Craftsman touch: The Craftsman elevation of the Andover plan provides the classic style that move-up families in Southern California are looking for. The 3,169-square-foot plan has five bedrooms, three baths, and a three-car garage.