Fresh off its late-October appearance on ABC's Extreme Makeover: Home Edition, HomeLife Communities, the Atlanta-based privately owned builder of affordable homes, is changing its name to Atreus Homes &Communities. The change is effective January 1.
Based on the Greek word for archway, Atreus said in a statement that it will stick to its roots in will be dedicated to building on its roots in the Southeast as well as "bringing affordable homes to new families in new markets coast to coast.
"We started this company with just $40,000 and seven houses," noted Jon Been, founder and CEO. "Since then, we've built new homes for more than 10,000 families and expanded into five different cities. We needed a new, unique name that could grow with us."