Inman contributor Kori Covrigaru is not exactly anti-social media. But for anyone in real estate who wants truly to understand where Facebook, Twitter, blogs, et al, fit into their organization's toolbox of communications and marketing tactics, Covrigaru has good news and bad news. The good news is if you're not going to be essentially social, don't waste your time in the media. And don't call him a guru either. Four-letter word.